Dr Mohsin Zahid

Introduction

Dr. Mohsin Zahid is a distinguished member of the Board of Directors at GreyMind. With his extensive experience in academia, research, and entrepreneurship, Dr. Zahid brings a wealth of knowledge and expertise to the organization. His qualifications, achievements, and skills make him an invaluable asset to the company’s strategic decision-making processes.

Education and Qualifications

• PhD in Marketing from a renowned business school in the country, specializing in Social Media Marketing
• HEC Certified Master-Trainer, equipped with the skills to train and develop professionals in various domains

Professional Experience

• Former university professor with over 12 years of full-time teaching experience and specialization in consumer behaviour, marketing research, and entrepreneurship
• Worked as an assistant professor at Comsats University and served as an adjunct professor at Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, Bahria University, and Air University
• Worked in Creative Management and Activation Planning at Business Research & Support Channel, gaining valuable insights into organizational development and creative problem-solving

Entrepreneurial Journey

• Co-Founder of Neuron Solutions, a company focused on providing innovative solutions in software, marketing & research
• Currently serving as the CTO at NVNTRI Solutions, driving technological advancements and business growth

Achievements and Contributions

• Published research professional with over 20 publications and 450+ citations, contributing to the field of marketing and business
• Extensive experience in conducting qualitative and quantitative data analysis, market research, and GIS analysis
• Trained professionals from over 25 universities and 70+ organizations, delivering more than 500 training sessions in Pakistan and various countries, including Tajikistan, Afghanistan, Thailand, Sri Lanka, UAE, and Turkey
• Managed and executed projects for 30+ firms, ensuring successful outcomes and client satisfaction

Skills

• Social Media Marketing: Expertise in leveraging social media platforms for effective marketing campaigns and brand promotion
• Consumer Behavior: Deep understanding of consumer psychology and behaviour, enabling the development of targeted marketing strategies
• AMOS and SPSS: Proficient in utilizing advanced statistical analysis software for data modelling and research purposes
• R: Skilled in utilizing the R programming language for data analysis and visualization
• GIS Analysis: Experienced in Geographic Information System (GIS) analysis, facilitating location-based insights and decision-making
• Marketing Research: Proficient in designing and conducting research studies to gather valuable market insights
• Business Analysis: Aptitude for analyzing business processes, identifying areas for improvement, and implementing effective solutions
• Creativity & Innovation: A keen ability to think outside the box, fostering innovative ideas and solutions
• Entrepreneurship: In-depth knowledge of entrepreneurship principles and practices, supporting business growth and development

Certifications

• HEC-certified Master Trainer recognized for the ability to deliver high-quality training programs
• Professional Knowledge of ELT from National Geographic Learning ELT, enhancing language teaching skills
• National Innovation System & Intellectual Property from ICESCO, gaining insights into intellectual property rights and innovation ecosystems
• Alibaba Netpreneur Certificate from Alibaba Global Initiatives, showcasing competence in e-commerce and digital entrepreneurship
• Ethics in Evidence Generation from UNICEF, highlighting ethical considerations in evidence-based decision-making
• Workplace Safety & Security from Unilever, ensuring a safe and secure work environment